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26
Jul

the interview

There’s wild news, even wilder allegations about the amount of money to be made off of the Casey Anthony trial and verdict.

This evening I watched the Nancy Grace show (without the hothead herself – which is why I watched it), and the discussion about profiting and money was interesting, but not surprising, unfortunately.

The gist of the show this evening had to do with marketing Casey.  Making money and more money, and more and more money – we’re talking lots of money from Casey’s story.

There is an incessant beat, beat, beat of the drum, drum, drum as the major networks march (as fast as they can) to be the leader of the band and score the interview.  A band of goofballs.

Pictured: Jose Baez, Casey Anthony, Mark Geragos / Photo collage: TMZ

The Nancy Grace show quests discussed the terribly irony that with the acquittal, this story is no longer about a murdered two year old.  It’s a story about Casey.

Furthermore, the story is “sexy” because Casey, before she was arrested, was a pretty girl with a great deal of sex appeal, said the panelists on the show.   The reality we’re dealing with is that Sex Sells.

That’s the reality of marketing today – edgy, slick and sexy is what sells. And if the context of the story is salacious, it’s even better.

The panelists on the show made no bones about it, Casey Anthony stands to make money, and lots of it.

After her interview deal, she’ll have a book deal, and there will be more and more deal making until the story fades eventually.

This is the abhorrent reality of the marketing game.  And, the networks will gauge the public interest to be sure they hit the market when it’s hot and take full advantage of a promising and lucrative “deal.”

Deal or no deal, as I’ve said before, Casey Anthony, at the end of the day, has to live with herself.

The fact is, Casey has every right to profit as a result of being found not guilty.  No one likes it, but “it is what it is” or “what will be will be” or add your own cliche – it’s gonna happen, the pundits seem to be saying. They will milk this story for all it’s worth.

I’m not really convinced.  It’s difficult to fathom how the networks will be able to get away with it, given the groundswell of disgust that rises across the country when talk of Anthony profiteering comes up.

It will be interesting how it plays out.  One thing is certain, there will be many boycotts of any network or show that airs a Casey Anthony interview.

The question is, do the networks or the individual shows even care about the backlash?   Is the population of people who want to hear from Casey Anthony bigger than the population who will boycott?  I don’t have that answer, of course.

I hate to say it, but I think those of us who boycott will be a drop in the bucket compared to an audience interested in seeing Casey Anthony – in her own words.

According to TMZ, NBC is likely leading the band of miscreant networks:

Sources tell TMZ … NBC, ABC and CBS are all competing for the first interview.  Sources connected with the negotiations tell TMZ there is a “big price tag” for the interview.  We’re told the networks — which say they don’t pay for interviews — are offering to license photos and other material and pay big bucks … that’s S.O.P. in the network game.  (Note from Andrea:  SOP = Standard Operating Procedure)

We’re told NBC looks like the frontrunner so far, but ABC is in the game.  We’re told CBS “is a distant third.”  We’re told NBC is paying for Baez’ hotel room.

Baez spent part of the night Thursday in the Mandarin Oriental bar with famed lawyer Mark Geragos  — who knows a thing or two about high-profile cases.  We’re told Geragos gave Baez pointers on negotiating the deal.

Sources also say that Jose Baez in is acting as an agent to seal the deal for Casey, and himself. The scuttlebutt is that Baez is being mentored by Mark Geragos, in the pursuit of cashing in on “Casey” and her infamous notoriety.

Cindy and George Anthony allegedly turned down $250,000 for an interview – it wasn’t quite the amount of money they were looking for, thank you very much.

We may have to grit our collective teeth when it happens.  If the pundits are correct, we’re going to be bombarded with Casey Anthony, in the flesh.

I really don’t want to believe it.  I don’t think this is a done-deal yet…..

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